Kid Rock posted a video of himself on Monday shooting up a stack of Bud Light cases amid backlash over the beer brand's partnership with actor and transgender rights activist Dylan Mulvaney.
Mulvaney, a comedian and musical theater actor based in Hollywood, has been sharing her gender-transition journey over the last year via the episodic TikTok series "Days of Girlhood." To celebrate her 365th day of the series, Bud Light sent Mulvaney a can with her face on it.
When Mulvaney shared a video on Saturday announcing the collaboration and pitching a Bud Light contest, the campaign became a target of conservative backlash, with many disparaging the TikToker's trans identity.
