Kit (formerly ConvertKit) has been a fixture in creator email marketing since Nathan Barry launched the platform in 2013. It rebranded in 2024, expanding its identity from a pure email marketing tool to what the company calls an "email-first operating system for creators," with newsletter management, visual automation, and a built-in commerce layer now sitting under one roof. Notable users include authors like James Clear and New York Times bestselling writer Nisha Vora.
TechRadar Pro has been reviewing business software since 2012, and, email marketing platforms are a regular part of our coverage. Our contributors have tested everything from enterprise tools like ActiveCampaign to creator-focused alternatives like beehiiv. This Kit review draws on hands-on testing across the free and Creator tiers to assess where the platform delivers and where it falls short.
