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Bangkok Post

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REVEALED: Korea launches bangkok charm offensive | Vintage Vibes

Incheon South Korea

Girls perform a K-Pop cover dance during the Incheon Softpower Thailand Roadshow 2023. The event was organised by the Incheon Tourism Organisation and Incheon Metropolitan City at the Samyan Mitrtown shopping centre on Saturday. (Photo: Nutthawat Wicheanbut)

Incheon Metropolitan City and Incheon Tourism Organisation on Friday hosted their first roadshow in the kingdom to boost trade and tourism.

The event was titled "the Incheon Soft Power Thailand Roadshow 2023" and featured a B2B talk between 50 Thai and 21 Incheon tourism-related businesses at the Grand Hyatt Erawan Hotel and a concert featuring K-pop acts alongside traditional performances on the ground floor of Samyan Mitrtown.

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