Honestly, I thought things were going to start changing for KTM after Bajaj's takeover. The company, after nearly dying, seemed to be on better footing. Production resumed, albeit staggered, bikes started being built and sent to dealerships, and the vast majority of the austerity measures that made headlines in 2024 were being scaled back. And new-old inventory, bikes that were leftover from prior years but still new, were being pushed out.
There even seemed to be renewed vigor in the brand's MotoGP efforts, something that was rumored to be getting the axe ahead of the 2027 season.
But in releasing the brand's full-year sales numbers, the Austrian manufacturer isn't just not out of the woods, it's deep in that thicket, tangled in thorns, and possibly bleeding profusely. Sales, my dear readers, were really, really bad, as was its revenue, and there are still a lot of old bikes taking up dealership floor space. More importantly, cost reductions are still something the brand has to do in 2026, and that isn't good for anyone.
