Are you good in a crisis?
If you are, then you already know at least two things. One is that there are near-term plans and there are long-term plans. And you have to successfully prioritize both types of things if you're going to make it through the problem. The second thing is, of course, that you have to delay any freakouts until a more convenient time, while you at least get through the things you have to do rightnowrightnowrightnow.
KTM, the beleaguered Austrian motorcycle OEM, is undeniably working its way through a crisis at the end of 2024. From rumors of possible insolvency that it initially denied, to a self-administered restructuring process it's undergoing that's the first of its kind in Austria, to selling shares of its most recent acquisition in MV Agusta, it's been a wild past few weeks.
But what about MotoGP? It might not be as expensive for teams to engage in as, say, Formula One, but that's a little like saying a Bugatti Chiron is cheap compared to a Lamborghini Aventador.
