When Kylie Jenner first launched her eponymous, mononymous label, the word viral just doesn’t cut it.
Back in 2015 with only lip kits in the line-up, she broke the internet and turned her plumped pout into a billion-dollar business. With just 5,000 released in its first run, it sold out in seven minutes with the three shades and were being resold on eBay with a markup of almost 800 per cent. Some opportunists were able to pull in $255 from the original $29 price point.
