Keir Starmer’s Labour should consider moving to the right on social issues to appeal to floating voters who have a left-leaning stance on economic matters but are more traditional on cultural policies, a thinktank report argues.
The study by the right-leaning Onward claims that even a relatively small rightward shift on cultural values could deliver enough additional votes to bring a 1997-style landslide for Labour at the next election, or even more.
