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Creative Bloq
Creative Bloq
Technology
Daniel John

FORGOTTEN HISTORY: Lamborghini reveals brave new logo - Caught on Camera

Lamborghini old and new logo.

It seems like pretty much every car brand has revealed a new logo over the last four years, from BMW to Rolls-Royce. One of the last remaining holdouts was Lamborghini, but the sports car brand has finally revealed a "new corporate look", including a tweaked logo design.

The brand describes the new logo as a visual expression of its “brave”, “unexpected” and “authentic” values. It features a bull sitting below the words 'Lamborghini' inside a badge shape. But, since the previous design featured a very similar bull sitting below the words 'Lamborghini' inside a badge shape, not everybody is finding it easy to tell the difference.

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