Lazada is preparing to make its first foray into Europe, building on the success of the Alibaba-owned e-commerce platform in Southeast Asia, as it seeks to take on rivals such as Amazon.com and Zalando.
Its specific plans will depend on macroeconomic and market conditions, Lazada chief executive officer James Dong, 43, told Bloomberg News. But it’s clear that Alibaba is intensifying its global ambitions, in part because of rocky economic conditions back home.
