Creating unique and memorable ad campaigns is no easy task in the internet age, but some online marketing trends are just an instant flop. I regret to inform you that the latest offender is none other than fast food chain LEON, which is guilty of one of my biggest marketing pet peeves to date – fake 'leaked' emails.
From static billboard advertising to large-scale interactive campaigns, marketing is a fluid and unpredictable world that requires innovation to stand out from the crowd. Among recent trends, the accidental email 'leak' trick comes across as a cheap and disingenuous tactic that lures in audiences through deception – appropriating candid human error to soullessly flog the latest products.
