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Leticia Batista Cabanas

MYSTERIOUS: Less product same price what is supermarket shrinkflation | Mind Blowing Facts

‘Shrinkflation’ happens when manufacturers reduce the weight, volume or quantity of their products while keeping prices unchanged.

“[Shoppers] purchase the same product in the same packaging, but will buy less for the same price,” said Loïc de Hults, a senior associate at law firm CMS Belgium.

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