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Fortune
Fortune
Jeremy Kahn

DARK SECRETS: Lesson from tech investor prosus on generative a i | Rare Historical Photos

Photo of Prosus CEO Bob Van Dijk. (Credit: Chris Ratcliffe—Bloomberg/Getty Images)

Generative A.I. is an enticing but scary proposition for businesses, with as many risks as potential benefits.

Prosus, an Amsterdam-based tech and media investor and operator that I met with recently, is a good example of how a business can deploy generative A.I. while being smart about minimizing the dangers (which range from "hallucinations" to potential copyright infringement).

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