Luxury carmaker Lexus India launched its first showroom in Andhra Pradesh near Mangalagiri on Monday. The showroom — Lexus Meraki — was launched by Lexus India president Naveen Soni along with Lexus Meraki principal dealer (Vijayawada) M. Harshavardhan.
“The domestic luxury car market is poised for exponential growth as the GDP per capita income is likely to grow by six times from the present $3,000 in the coming years as India is geared up to become a $5 trillion economy, up from about $3 trillion now. As on date, luxury cars account for just 1% of the mass car market where the sales are about 40 lakh per year,” Mr. Soni said in a media interaction after inaugurating the showroom, which the company calls a ‘lifestyle space’.
“Against this backdrop, in spite of being a late entrant into the luxury car segment in India, luxury car manufacturer Lexus is well-positioned to make its mark by virtue of the lifestyle experience it provides to its customers (whom the company calls ‘guests’) rather than compete with the dominant players from Germany namely Audi, BMW and Mercedes in the luxury mobility space as such.”
