
While the unfettered imagination of LG’s OLED design department means there are more expensive LG TVs out there, for all but the truly super-rich the 77-inch Z3 represents the realistic pinnacle of the South Korean brand’s current TV range.
Why? Because it uniquely (apart from an 88-inch sibling) combines LG’s latest excellent Brightness Booster Max OLED technology with an 8K resolution that actually delivers four times as many pixels as a 4K TV. Needless to say, the performance potential of this all-singing, all-dancing tech partnership is mouthwatering – but in a world where even 4K content is far from omnipresent, is the 8K resolution really worth it?