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The Guardian - AU
The Guardian - AU
Comment
Jessica Mizrahi

THE TRUTH ABOUT: Like it or not winning elections has as much to do with perception as it does with policy - Caught on Camera

Anthony Albanese is offered a cupcake by a small child
Anthony Albanese is offered a cupcake by a small child. Nobody is doing much kissing of babies at the moment, but general perception of a candidate’s trustworthiness or competence remains important. Photograph: Lukas Coch/AAP

Perhaps Douglas Adams had it right. People who want to rule are the least suited to doing it; anybody capable of getting themselves elected should never be allowed to do the job. Nevertheless, election season is once again upon us. For political hopefuls and staffers nation-wide, it is time to answer hard questions.

What wins more votes: making speeches, kissing babies, or digging holes? In the past, economists would have told you that making speeches about policy was the ticket to winning an election. Let’s say that every person has some innate political preference – left, right or somewhere in between. The argument was that people vote for the party who is the closest to their position.

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