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Bangkok Post
Bangkok Post
Business

YOU WONT BELIEVE: Line oa signups surge as smes go digital - What They Never Told You

Line
One million new Line OA subscribers were added last year, up 25% from a year before, said Ms Sakulrat.

Small and medium-sized enterprises (SMEs) have been pivoting towards digital platforms to reach out to customers online, with the number of Line Official Account (Line OA) subscribers jumping 25% to 5 million last year, according to Line Thailand.

Line OA is designed to allow businesses or companies to communicate with customers and promote business events and activities.

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