
Broadcast and cable’s share of viewing dropped below 50% (to 49.6%) as streaming hit a new high in July, according to Nielsen.
Broadcast’s share was 20% in July, a new low, down from 20.8% in June. Cable had a 29.6% share, down from 30.6%.

Broadcast and cable’s share of viewing dropped below 50% (to 49.6%) as streaming hit a new high in July, according to Nielsen.
Broadcast’s share was 20% in July, a new low, down from 20.8% in June. Cable had a 29.6% share, down from 30.6%.