Once upon a time, when LinkedIn was the newest new thing, the standard response to anyone who proudly announced that they were “now on LinkedIn” was: “Oh! I didn’t know you were looking for a job.” But then, as always happens with digital stuff, what was once new became routine and, eventually, de rigueur.
I first realised this when my Cambridge college put on an event for students who aspired to become entrepreneurs and we organised a day during which each student could have a conversation with a local venture capitalist or tech investor. I sat in on some of the conversations and was astonished to find that one of the first questions the mentors asked was: “Are you on LinkedIn?” Students who were not were firmly advised to fix that, pronto.
