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- Chip on her shoulder. The explosion of generative AI is spurring growth across the technology industry—including in hardware. One under-the-radar CEO taking advantage of this massive growth is Lisa Su, the leader of Advanced Micro Devices, or AMD.
The 54-year-old chipmaker was best known for its rivalry with Intel. But it's now "the number two player in GPUs—the type of chips that are so well suited to training AI models like OpenAI’s GPT-4 and Google’s Bard," Fortune's David Meyer reports in a new story. A 2006 acquisition of the Canadian chipmaker ATI set AMD up to capitalize on this moment. It's now second to Nvidia in the market.
