Liverpool’s marketing department once coined a phrase that split opinion among fans.
Depending on which side of the fence Liverpool supporters sat, ‘This Means More’ was either an anglicised take on Barcelona’s 'Mes Que Un Club' – "more than a club" – ethos or a cheap strapline to hook in potential customers yearning for a sense of belonging. But for Jurgen Klopp, something really did mean more during his time at Anfield.
