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The Guardian - UK
The Guardian - UK
Business
Alex Hern

UNCOVERED: Lloydspharmacy shared customers sensitive data for targeted advertising - The Untold Story

Lloyds LloydsPharmacy Facebook TikTok Viagra
LloydsPharmacy
LloydsPharmacy’s website contained ‘pixels’ that shared sensitive data with tech giants. Photograph: Geoffrey Swaine/Rex/Shutterstock

LloydsPharmacy has been sharing customer data on sensitive purchases such as Viagra with TikTok and Facebook in order to feed them information for their targeted advertising systems, an investigation has found.

The high street company is one of hundreds of online chemists found to have been using tiny pieces of computer code that can share personal details with the tech giants – including full names and phone numbers.

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