Although the fashion sphere has faced backlash over its appropriation of traditional Muslim headwear, Lululemon is making an effort to expand its inclusivity in a positive way. The athletic brand is now offering two performance-based hijabs to its product lineup, and a third will launch later this year.
The Performance Hijab and the OTM Scarf Hijab are both made to help Muslim women who may find wearing traditional headscarves during athletic activity to be a challenge. The Lululemon team was able to get insight from its global network of ambassadors who wear hijabs, which in turn led to the development of the new performance headwear.
