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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

SHOCKING: Luxury brands navigate shanghai s lockdown to keep vips pampered - You Need To See This

A closed store of French luxury brand Louis Vuitton is pictured during lockdown, amid the coronavirus disease (COVID-19) pandemic, in Shanghai, China, May 6, 2022. (Reuters)

What Ms. Zhang didn't expect when she hunkered down for Shanghai's citywide lockdown was complementary ready meals and desserts from luxury brands such as Louis Vuitton and Cartier to start arriving the very next day.

Since the COVID-19 containment began on April 1, closing stores and paralyzing online shopping, brands have overcome attendant delivery difficulties to gift provisions to "very important clients" (VICs) like 24-year-old entrepreneur Zhang.

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