You might think that billboard advertising is just a visual marketing tool, but male grooming brand Lynx is challenging that perception with its new multi-sensory scratch-and-sniff campaign. Promoting its new nether region body spray (yes, you read that right), the cheeky ad takes interactive marketing to a whole new level – albeit one that nobody asked for.
The best billboard ads defy expectations by challenging our perception of what OOH advertising can be, whether that's with clever copy, unique visuals or in this case, provocative design. Bizarre, ballsy and undoubtedly original, Lynx's new campaign is a prime example of how interactive marketing can create a stir, both on the streets and online.
