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Evening Standard

Holly Williams

UNBELIEVABLE: M c saatchi rejects 50m approach for performance division from brave bison - Caught on Camera

Brave Bison Brave Performance Rupert Murdoch Rupert Murdoch News UK MC Saatchi

Advertising group M&C Saatchi has rejected a £50 million approach for its Performance division from Rupert Murdoch-backed digital marketing agency Brave Bison (Alamy/PA) -

Advertising group M&C Saatchi has rejected a £50 million approach for its Performance division from Rupert Murdoch-backed digital marketing agency Brave Bison.

M&C Saatchi confirmed it received an “unsolicited” proposal from London-listed marketing and advertising technology firm Brave Bison, saying it “fundamentally undervalues” the division and does not reflect its “future prospects”.

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