Macy's Inc. is accelerating its rollout of smaller department stores, betting that it can attract more shoppers with fewer products and more digital services at stores closer to where customers run their daily errands.
Department stores like Nordstrom Inc. and Bloomingdale's, a unit of Macy's, began experimenting with smaller footprints years ago as online shopping depressed foot traffic to malls and millennials began moving to the suburbs.
