Adverts for a burger van that ran over Mother’s Day, making light of missing Madeleine McCann, have been banned for causing offence.
Posts on The Otley Burger Company’s social media accounts on March 27 read: “Burgers for dinner?” above images of Madeleine and her mother Kate McCann, with further text stating: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen.”
In the background a man was shown running with a smaller image of Madeleine in his hands, followed by the further line: “Happy Mother’s Day to all the mums out there." The Advertising Standards Authority (ASA) received three complaints that the ads were likely to cause distress and serious or widespread offence.
