MagMod founder, Spencer Boerup worked as a photographer for several years and it was during a wedding shoot in April 2013 that he had the idea for a flash modifier system that used magnets. Six months later, the first MagMod system launched on Kickstarter. Thanks to its robust build and ease of use, it quickly caught the attention of portrait and wedding photographers who regularly use flashguns or strobes.
The stretchy design of the MagGrip means that the MagMod system can be used on a huge number of flashgun. The MagGrip 2 builds on this making the system compatible with an even wider range of flashes.
