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The Guardian - UK
The Guardian - UK
Technology
Simon Goodley

UNCOVERED: Many uk uber drivers earning far less an hour under dynamic pricing study finds | History Defined

Uber United Kingdom Oxford
A man holds a car’s steering wheel.
Since Uber introduced dynamic pricing in 2023, it now claims a cut of 29% of a fare, rising to more than 50% in some cases, the University of Oxford researchers found. Photograph: James Ross/AAP

Many Uber drivers are earning “substantially less” an hour since the ride hailing app introduced a “dynamic pricing” algorithm in 2023 that coincided with the company taking a significantly higher share of fares, research has revealed.

The findings are in a study released on Thursday by academics at the University of Oxford. They analysed data provided by 258 UK Uber drivers responsible for 1.5m trips.

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