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Fortune
Fortune
Christiaan Hetzner

UNBELIEVABLE: Mark cuban pushes back on bud light controversy | History Defined

Shark Tank's billionaire tycoon Mark Cuban is pushing back against the Bud Light boycott. (Credit: Christopher Willard—ABC/Getty Images)

Billionaire tycoon Mark Cuban has a message for corporate boards worried about the backlash decimating sales of Bud Light—getting woke does not mean going broke.

“People want to do business with companies that care about their customers,” the Shark Tank star argued in an interview with the Pittsburgh Post-Gazette published on Sunday.

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