Threads burst onto the social media scene, but like many other Twitter clones, has struggled to remain relevant with users. Now Meta is planning to add what it calls “retention-driving hooks” to lure them back and keep them there.
At an internal town hall meeting Thursday, which was heard by Reuters, Meta CEO Mark Zuckerberg confirmed that more than half of the 100 million people who signed up for Threads had not stuck around. Describing this drop-off as “normal,” he said he expects many to return as Threads adds more features, such as search and a desktop version.
