A building site, but make it chic: that was the set for Chanel’s Paris fashion week show. Cranes in Meccano-bright colours towered over the catwalk, their reflection shimmering sequin-bright on an opalescent floor that was inspired by Monet, according to the designer Matthieu Blazy. Monet has been a backstage buzzword at Dior and Chanel this week, as the two giants battle for bragging rights over French culture.
Fashion week loves a visual metaphor. Blazy, who arrived at Chanel last year, is rebuilding the designer, and having fun with it. The invitation for the show was a tiny stainless steel tape measure on a pendant. He has immersed himself in house history – Cocology? – and after the show, greeted reporters clutching a folded printout of an interview Coco Chanel gave to Le Figaro in 1955. Bruno Pavlovsky, president of fashion and a grandee of the brand since 1990, remarked that he had never come across this interview before Blazy brought it to him. Blazy’s kid-in-a-candy-store enthusiasm is infectious, and the city’s Chanel boutiques have been packed all week. A simple cotton shirt embroidered with the Chanel name is sold out, at a price of €3,900. New season bags are limited to one per customer – a policy designed, the company says, to limit resale at even higher prices.
