In a move aimed at improving accessibility, Warner Bros. Discovery has partnered with Google to introduce AI-generated captions on its Max streaming platform. The collaboration utilizes Google's most recent generative AI technology to automatically generate closed captions and further improve the viewing experience of people with auditory impairments, making content readily available for all audiences.
Closed captions have long been recognized as a standard feature in the entertainment industry, allowing users to follow along with the dialogue and sound effects. Yet, manual captioning is expensive and takes a long time to complete. This is particularly true for channels with a high volume of content like Max. AI assistance helps with the struggle to keep up and can be beneficial for multiple language translations.
The decision to leverage Google’s AI technology will help Warner Bros. Discovery produce captions at much faster speeds while adapting to various accents, dialects and even informal speech that might otherwise be difficult for traditional captioning systems. This approach will make it scalable, as Max can provide high-quality captions across its extensive and ever-growing content library.
