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Tom Power

BIZARRE: Max s confusing launch saw warner bros lose nearly two million subscribers - You Need To See This

JB Perette stands in front of the new logo for the Max streaming service

Warner Bros. Discovery (WBD) has revealed it lost almost two million subscribers in the period running to June 2023.

Per its Q2 2023 earnings report, the entertainment giant confirmed its total streaming service userbase – comprising HBO, Discovery Plus, and Max, the super streamer that replaced HBO Max in late May – shed 1.8 million users between April 1 and June 30. Previously, WBD's total direct-to-consumer (DTC) user base had stood at 97.6 million. Thanks to the mixed reception Max's launch was met with, however, it's suffered a downturn in those figures, with its most recent customer base equalling 95.8 million.

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