
What you need to know
- Warner Bros. Discovery CEO and president of global streaming and games, JB Perrette, stated Max's password sharing crackdown begins "later" in 2025.
- Perrette states Max's messages will begin gently before becoming more "assertive" in 2026, encouraging users to stop or opt for its Extra Member add-on.
- Max discussed its plan for a crackdown, similar to Netflix and Disney Plus, in 2024, but had yet to officially begin until now.