In celebration of its 50th birthday, McDonald's has unveiled a new ad campaign featuring a series of delightfully retro poster designs. The stylish illustrations take us back to the early days of the fast food chain, with 70s-inspired artwork that playfully reimagines McDonald's most beloved characters (Grimace fans rejoice).
Across its 50 years, McDonald's has bought us some of the best adverts, and its latest campaign is a wonderful homage to its humble beginnings. While 70s-inspired design has had a recent resurgence, McDonald's new campaign is a prime example of style and substance, drawing on its heritage to bring us a delightful dose of authentic nostalgia.
