It’s been a rough year so far for the meal-kit delivery industry.
After seeing a brief surge in demand during the pandemic as customers sought convenient, home-cooked meals amid lockdowns, some of the biggest players and pioneers in the sector are struggling financially. Blue Apron, the New York City-headquartered meal-kit company (and seemingly perpetual podcast sponsor), reported a net loss of over $109 million for 2022; a year later, the company sold itself to Wonder Group for $103 million after selling its operational infrastructure to California-based meal provider FreshRealm for $50 million and laying off significant swaths of its workforce, as CNBC reported.
