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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

MYSTERIOUS: Measurement joint industry committee to update progress at pre upfront event | Mind Blowing Facts

JIC Event Graphic

The Joint Industry Committee, formed to establish standards for media measurement and advertising buying currencies, will hold a pre-upfront event to provide an update on its progress.

The JIC Measurement Summit on April 27 will feature speakers from ad agencies, advertisers, ad sellers and measurement companies.

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