Thailand's media spending in the first nine months surged 11% year-on-year to 88.1 billion baht following the country's reopening, with people returning to work and tourism resuming, says data analytics firm Nielsen Thailand.
The company revealed viewership ratings for digital platforms in September, which saw YouTube in the pole position with a rating of 1.46%, followed by TikTok at 0.69% and Facebook at 0.68%.
"If advertisers continue to spend in the fourth quarter, particularly e-marketplaces for double-day mega sales events, along with outlay by the tourism sector during the high season and the government sector, media spending is expected to grow more than 10% this year," said Panuwat Kaen-ngern, senior insight analyst of Nielsen Thailand.
