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TV Tech
George Winslow

RARE PHOTOS: Mediaradar acquires kantar group s vivvix | Rare Historical Photos

MediaRadar logo.

NEW YORK—The ad intelligence and sales enablement platform MediaRadar has announced the acquisition of Kantar Group’s North American Advertising Intelligence unit, Vivvix. 

It is the first major acquisition for MediaRadar, which is backed by Thompson Street Capital Partners and Endicott Capital. 

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