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Broadcasting & Cable

Business

Jon Lafayette

SHOCKING: Mediaradar using playon video capture to measure streaming ads | Mind Blowing Facts

MediaRadar United States

OTT streaming TV

MediaRadar, the advertising intelligence company, said it made a deal with PlayOn to use PlayOn’s video recording platform to improve MediaRadar’s streaming media analytics.

The deal marks the first time PlayOn has let its platform be used for a business-to-business application.

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