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Fortune
Fortune
Richard Eisenberg

REVEALED: Medicare agents might not recommend the best plans this year as profits take priority | Rare Historical Photos

Senior woman talks on the phone while examining paperwork. (Credit: Getty Images)

Selecting the right 2025 Medicare Part D prescription drug plan or private insurer’s Medicare Advantage plan during open enrollment, ending Dec. 7, is no picnic. In fact, 88% of beneficiaries in an eHealth survey said shopping for a plan is confusing and overwhelming.

That’s why roughly one in three people in Medicare hire an agent or broker. (Independent agents represent multiple insurers and are paid by the companies; brokers, also generally paid by insurers, let people choose policies and send them to agents for purchases.) But there’s a big problem using a Medicare agent right now.

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