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Benzinga

Business

Anusuya Lahiri

YOU WONT BELIEVE: Meituan cries irrational as alibaba escalates delivery battle - You Need To See This

Alibaba BABA Meituan JD China JDcom Chinese Yuan

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Alibaba Group (NYSE:BABA) escalated China’s instant delivery price war by launching a massive 50 billion Chinese yuan subsidy program for consumers and merchants on its Taobao Shangou platform, intensifying an already cutthroat battle for market share against JD.com (NASDAQ:JD) and Meituan (OTC:MPNGY).

The campaign, which includes “Super Saturdays” sales over the next 100 days, aims to boost consumption across groceries, food delivery, and other on-demand services.

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