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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

BIZARRE: Melanie perkins talks canva code canva sheets launch - What They Never Told You

Melanie Perkins (Credit: Nina Franova—Getty Images/SXSW Sydney)

Good morning! AOC wants to ban Congress’s "insider trading," Meta whistleblower testifies, and Canva's latest tool would have benefitted its founder.

- Learn to code. When Melanie Perkins cofounded Canva over a decade ago, she didn't have a technical background. What she had was an idea—a vision for graphic design to be easier for people who weren't literate in Photoshop, and an understanding that with the rise of social media, communication was becoming more visual.

Her lack of a technical pedigree was a factor in more than 100 VCs' decisions to pass as Perkins and cofounder (and now husband) Cliff Obrecht sought backing for their business. Sydney-based Canva is now the highest-valued female-founded and -led startup in the world and did $3 billion in annual revenue last year. And its latest product launch could make things a lot easier for the next founder who has a vision, but lacks technical experience.

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