
Every May, the headlines are the same: “Memorial Day Sale: Everything Must Go!” “Freedom Deals!” “Honor the Fallen with 30% Off.” Across the country, retailers treat Memorial Day like a second Black Friday. For many Americans, it’s a weekend of beach trips, barbecues and big savings.
But pause for a second. Memorial Day was created to honor U.S. military personnel who died in service to their country. It’s meant to be a day of reflection and collective mourning — a moment, at least one, to acknowledge that the freedoms we enjoy came at an unthinkable cost.