From bakeries to book shops, political parties and even individual authors, it has never been easier for consumers to flaunt their cultural allegiances through the clothes they wear. Now, a new category has entered the merchandise space: mental health.
Online sellers offer sweatshirts in soothing millennial pink with slogans such as “Mental Health Matters” or “Anxious But Doing It Anyways”. Others simply state the brand names of antidepressants. Bestsellers on Etsy include graphic T-shirts with “Depressed But Make It Hot” and “This Barbie Takes Prozac”.
