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Evening Standard
Evening Standard
Lifestyle
Katie Puckrik

FOUND: Message in a bottle byredo 1996 - What They Never Told You

Like any self-respecting ’fumehead, I am olfactively promiscuous. Get outta here with that ‘signature scent’ folderol — I contain multitudes and so does my fragrance wardrobe. I wouldn’t want to wear the same perfume every day any more than I’d want to eat the same meal or listen to just one song for rest of my life. 

Out of my ‘tightly edited’ collection of around 50 favourites, I’ve usually got five in high rotation. Cues for selecting the day’s scent include: aspiration, manipulation, delusion, confusion, horniness, violence, self-belief, self-relief. And the season.

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