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Fortune
Fortune
Kylie Robison

RARE PHOTOS: Meta exec metaverse hype is dead - The Real Truth

(Credit: Steven Vargo/Fortune)

The metaverse is dead, long live the metaverse!

In a flashy move back in 2021, Facebook rebranded as Meta, hoping to make its mark on the virtual realm with its very own "metaverse." The tech titan pumped a mind-boggling $36 billion into its Reality Labs division, home to its VR and metaverse endeavors. However, despite the hype, things didn't go as planned. The metaverse turned out to be a financial sinkhole; fast-forward to March 2023, when CEO Mark Zuckerberg said the company's "single largest investment is in advancing A.I."

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