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WEKU
WEKU
Business
The Associated Press

HISTORICAL FACTS: Meta launches its rival app threads as it takes aim at twitter - Caught on Camera

This logo for Meta's new app, Threads. Meta is poised to unveil the new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk. (Richard Drew/AP)

Meta has unveiled an app called Threads to rival Twitter, targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk.

Threads is billed as a text-based version of Meta's photo-sharing app Instagram that the company says provides "a new, separate space for real-time updates and public conversations."

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