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Fortune
Fortune
Technology
Sebastian Herrera

BIZARRE: Metas muse ai is exploding in popularity and drawing heated backlash | Mind Blowing Facts

In this photo illustration, a hand holds a smartphone displaying the App Store listing for Meta's Muse AI assistant in front of the Meta logo on a computer screen on September 22, 2026. (Credit: Photo Illustration by Cheng Xin/Getty Images)

Meta’s new AI agent app is quickly taking hold of the consumer market, unseating ChatGPT as the top free app on Apple’s App Store in recent days. The app, which features a personal AI agent that books appointments, shops, and organizes calendars on people’s behalf, is the talk of tech circles this week.

Named Muse, the app, which uses Meta’s latest Muse Spark AI model, connects users to a range of services that its AI agent autonomously handles. That means handing over access to accounts across a user’s phone in exchange for Muse booking a vacation or handling restaurant reservations on their behalf. It’s the first major consumer AI agent push by Meta, and it’s catapulting the company for now, past its competitors.

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